River City Sweets - Iconic Ice Cream Freeze-Dried Candy Shop in Prescott, WI

Overview

River City Sweets, located at 220 Broad St in Prescott, WI, is more than just an ice cream shop. This family-owned gem pairs a charming, small-town atmosphere with a delightful variety of sweets that hark back to childhood memories. The shop’s clean, bright interior, adorned in inviting blue and white hues, sets the stage for a genuinely warm experience.

The true highlight of River City Sweets is their pistachio ice cream, crafted with care and known for its creamy richness and subtle nuttiness. But the offerings don’t stop there. Their Kemps ice cream selection boasts an array of unique flavors that are hard to find elsewhere, making it an ideal stop for ice cream aficionados seeking something beyond the ordinary.

Equally impressive is their extensive range of freeze-dried candies—from gummy bears to taffy—each bursting with unexpected texture and intensified flavor. Watching the candy-making process firsthand adds an interactive dimension to the visit. Customers often receive complimentary samples, making the experience both engaging and delicious.

River City Sweets thrives as a community hub, regularly hosting events that support local schools and businesses. This outreach strengthens its role as a beloved gathering spot for families and sweet lovers alike. The staff’s friendliness and genuine hospitality only enhance the welcoming vibe, turning first-time visitors into regular patrons.

Whether you're after a scoop of creamy pistachio ice cream, nostalgic candy treats, or simply a place to soak in the cheerful ambiance of downtown Prescott, River City Sweets offers a well-rounded and satisfying experience. It’s a destination that appeals to all ages—especially those who appreciate quality, local charm, and the simple joy of a sweet delight.

For anyone exploring Prescott, a visit to River City Sweets promises not just a treat for your taste buds but a moment of community and nostalgia wrapped in every bite.

Menu Highlights

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What Customers Say

Suzie

Mar 25,2026

5/5

As soon as we went there, she sold her favorite candy. It's that candy that your mouth and then you then. It turns into gum in this place. Is super nice because a long time ago? When our neighbor took her with her best friend. It wasn't open quiet and as soon as. The cashier sold us.She says hey , we're not open quiet yet , but you guys can still come

Jessi M

Mar 25,2026

5/5

A small town favorite candy & ice cream shop!! Don’t miss out! Family owned, darling atmosphere, amazing friendly staff every visit (you can watch them make the candy and get a sample!) They Often have fun events promoting local schools and business's too boot. 10 stars !

Molly Abbott

Mar 25,2026

5/5

Great addition to downtown Prescott. Very cute shop. They are known for their expansive types of freeze dried candy. They also have other fun snacks&drinks, and kemps ICE CREAM! Our family won the “golden ticket” from their open day, free ice cream for the summer!

Dustin Smith

Mar 25,2026

5/5

I was walking by the River City Sweets and the smell was amazing. Cinnamon and vanilla were what I noticed. I wandered in to see what smelled so good. I'm glad I did. When I walked in I was greeted by a woman who was very friendly. We talked a bit and she even gave me a free sample of some of the freeze-dried candy. The place is beautiful, clean and bright, blue and white. They have a big assortment of different candies. Many that I remember as a child. A huge assortment of freeze-dried candy. But what caught my sweet tooth that day was the ice cream. They have real ice cream and it is absolutely delicious. There are many flavors that are hard to find elsewhere. I got a double scoop, two different types, I was not disappointed. I'm certain I will be stopping here again. I highly suggest if you get to downtown Prescott you stop as well. I certainly was not disappointed and I'm certain you will not be either. They have a sweet for everybody. Hard or soft, chewy or crunchy, sweet or sour, they have a little bit of everything.

Jesse Lam

Mar 25,2026

5/5

Brian from River City Sweets was at the Red Wing Art Festival with a bunch of awesome options for freeze dried candies. From freeze dried gummy bears, freeze dried taffy, and many more. I'm not much of a candy person myself, but Brian has surprised me with how much I actually enjoyed the freeze dried candies. I will absolutely make a stop by Prescott again on the way to the cities.

Tara Strandquist

Mar 25,2026

5/5

This place is amazing There is a wide variety of sweets from freeze dried candies, novelty candies and a plethora of ice cream! The Wilner family definitely extends their love, dedication and generosity to their business, as you can see by the ice cream nachos above!!! Stop by and take in the SWEET scenery, you won't regret it!!!

Kaitlyn Lacroix

Mar 25,2026

5/5

Great candy and ice cream shop in downtown prescott! The owners are awesome, so friendly and welcoming from the minute we stepped in the door! We tried some delicious ice cream and took home some sweet treats. Stewie gives it a 10/10 Definitely will be back!

Anakka Heitkamp

Mar 25,2026

5/5

Randomly stopped by on a road trip and had a great experience! The staff member immediately greeted us and told us all about the candies and how they are made in house. She told us her favorite items in store and helped us pick out bags that had the most of our favorite flavors. The store itself is very clean and neatly organized. I appreciate how there were some savory options of treats too. It was nice to see them stock local popcorn. The staff member also gave us some fun ideas on how we can top the popcorn, such as using the freeze dried candy corn as a topper which melts onto the popcorn. The dried fruits were so yummy! The freshest and tastiest array of freeze dried items I’ve ever had! This is a must stop at shop!

River City Sweets - in Prescott, Wisconsin, USA

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